TOSHIBA - Manager- Ecommerce & Online Marketing

TOSHIBA AMERICA INFORMATION SYSTEMS, INC.


JOB TITLE: Manager – Ecommerce and Online Marketing
FUNCTION: Marketing
JOB CLASSIFICATION: Regular Full-time
LOCATION: Irvine, CA
DIVISION: Digital Product Division
JOB CODE: 004298/TAIS

JOB OVERVIEW:

Responsible for the overall marketing management of the ToshibaDirect.com website as well as other online and database marketing activities.

RESPONSIBILITIES:
• Directly manages members of the online marketing team and oversees resources responsible for demand generation. Areas of responsibility include merchandising, analytics, email marketing, affiliate marketing, search marketing, price comparison engines and database maintenance resources.
• Owns primary responsibility for the marketing success of the ecommerce website at ToshibaDirect.com, including achievement of sales goals. Works with the internal resources, external vendors, and internal stakeholders to accomplish objectives.
• Creates, proactively communicates, and executes e-commerce strategy as it relates to marketing and the management of the website. Works with VP of Online Marketing, VP of Direct Sales, and Laptop Product Management to develop broader strategies for growth of direct business.
• Responsible for search- and email-related activities driving traffic to ToshibaDirect.com and to other Toshiba web properties (e.g., explore.toshiba.com).
• Works with team to establish benchmarks for site traffic, and develops policy, process and strategies to increase both quality and quantity.
• Responsible for management of product registration and marketing database activities. Works with subordinates and IT resources to maintain and improve database and related business intelligence tools.
• Manages web merchandising resources to establish and achieve conversion, average cart value, and attach rate objectives through design and usability enhancements, product enhancements, creative execution, etc.
• Creates, obtains approval, and manages budgets in six month intervals for use in demand generation, website management, and database and registration activities.
• Creates, gains consensus, and manages six-month ToshibaDirect.com promotional calendars using approved promotional funds. Communicates promotions and limitations to key stakeholders and ensures accurate and appropriate execution.
• Works with Accessories Product Marketing Team to specifically optimize the sales of Toshiba accessories through ToshibaDirect.com through demand generation and website activities, communications, and promotions.
• Responsible for prioritizing and managing the ToshibaDirect IT project list based on projects’ respective contribution to business goals. Works with IT resources and manages subordinates in developing business requirements documentation and ensuring the successful, timely launch of required projects.
• Manages vendors within the online marketing and e-commerce ecosystem, including contract negotiation, vendor research, project management, etc.
• Responsible for growth and development of the ecommerce team through close, daily interaction, establishment of goals and objectives, and evaluation of performance.
• Evaluates success of ecommerce activities, identifies problems and opportunities, and determines course of action to address any challenges. Presents monthly update to management and other stakeholders regarding e-commerce marketing activities. Prepares or oversees preparation of other communication as required by management or other stakeholders.

REQUIREMENTS:

• BA/BS required; MBA a plus.
• Minimum of eight (8) years directly relevant experience in working with websites and e-marketing.
• Demonstrated ability to manage teams and maximize output from limited resources.
• Must be data-focused and possess experience in identifying business needs, understanding which data points are important to these needs, and using these data to drive programs toward given objectives.
• Demonstrated ability to identify, investigate, and act on opportunities to improve business performance.
• Excellent written and oral communication skills and ability to understand and address the communications needs of executive management a must.
• Experience in vendor management.
• Experience with online demand generation activities, website design and optimization, site usability, database marketing, project management, and web analytics required.
• Strong organizational and time management skills.
• Ability to handle multiple simultaneous requirements and establish and act on priorities.
• Ability to meet deadlines and make effective decisions.
• Knowledge of current best practices in relevant disciplines.
• Willingness to travel and attend industry conferences and events 3-6 times per year.

TO APPLY:

Please apply by emailing your resume as a Word.doc attachment to: employment@tais.com including job code TBD in the subject line.

TAIS DIVERSITY:

TAIS supports a diverse workplace and is an equal opportunity employer. It is the policy of the Company to value and promote diversity. Workforce diversity allows the Company to derive benefits from different viewpoints and perspectives in decision-making, fosters greater innovation and creativity, and a broad pool of qualified applicants. Diversity facilitates a broader, richer cultural environment for the Company’s employees.

TAIS BENEFITS:

TAIS has designed a comprehensive, yet flexible, benefit program to offer freedom of choice options to address the different needs you and your family may have. With that in mind, we offer a wide range of health benefits, life activity, education/career development and financial savings/security programs and empower our employees by providing them with the tools and the information they need to effectively manage their health/wellness care.

ABOUT TOSHIBA AMERICA INFORMATION SYSTEMS, INC. (TAIS):
Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.
TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 198,000 employees worldwide and annual sales surpassing US $76 billion. For more information on Toshiba’s leading innovations, visit the company’s Web site at www.toshiba.com.




TAIS DIVERSITY:

TAIS supports a diverse workplace and is an equal opportunity employer. It is the policy of the Company to value and promote diversity. Workforce diversity allows the Company to derive benefits from different viewpoints and perspectives in decision-making, fosters greater innovation and creativity, and a broad pool of qualified applicants. Diversity facilitates a broader, richer cultural environment for the Company’s employees.

TAIS BENEFITS:

TAIS has designed a comprehensive, yet flexible, benefit program to offer freedom of choice options to address the different needs you and your family may have. With that in mind, we offer a wide range of health benefits, life activity, education/career development and financial savings/security programs and empower our employees by providing them with the tools and the information they need to effectively manage their health/wellness care.

ABOUT TOSHIBA AMERICA INFORMATION SYSTEMS, INC. (TAIS):

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has world wide sales of over $60 billion and approximately 300 subsidiaries and affiliates worldwide. For more information visit the company’s Website at www.toshiba.com.